This is our third installment in our spring archetypes series (see also: our Chic Tomboy and Opulent Romantic editions).
This week, we’re decoding the spring wardrobe of the Minimalist Curator — lover of St Agni, hater of greasy hair, owner of at least two Merit products, and probably a Mode Office subscription. She works in an industry that baffles her friends (PR, most likely). She doesn’t believe in star signs, but couldn’t be more of an Earth sign if she tried. She saves her style inspo from Brooke Testoni and followed Sara Crampton before Fashion Bloggers even came out.
‘Minimalism’ as a style seems to have fallen out of favour in recent years — perhaps falling victim to the algorithm shifting away from ‘quiet luxury’ towards embellishment and casualness. But there’s a reason why Google searches for ‘Calvin Klein 90s’ shot up 850% after we copped a look at Sarah Pidgeon as CBK in Love Story earlier this year: minimalism is chic! Why? Because it’s about the essence of the idea; a stripping away of unnecessary flourish so that you — the wearer — can be seen clearly. It’s confident in its restraint. And that is where we meet our Minimalist Curator in 2026. In a world of noise, she chooses what to listen to.
Below, find three spring dressing scenarios for the Minimalist Curator, along with our favourite picks from the season to suit.
Collecting her Brick from the post office
If the Brick wore clothes, she’d wear Jil Sander. Our Minimalist Curator knows this, which is why she’s currently picking hers up from the post office after her client told her it was a must-have. She’s got ideas about how she’ll use her newfound freedom from screen time and they all involve reading Kitten by Stacey Yu, a glass of chilled red and browsing the new Olive Cooke collection for Double Studio.
